Tag Archives: Chip Maxson

Sacramento River Cats Join National Event Series As Part Of MiLB’s Hispanic Fan Engagement Initiative

Inaugural Copa de la Diversión celebrates MiLB communities’ fun-loving, multi-cultural fans

West Sacramento, CA – Minor League Baseball® (MiLB™) today announced the launch of Copa de la Diversión, or “Fun Cup,” a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities.

“We are honored to be a part of this national initiative, and look forward to this opportunity to further create a fun-filled environment for the exceptionally diverse Sacramento region,” said Chip Maxson, General Manager of the Sacramento River Cats. “Raley Field has always been a welcoming place for family-fun and memories, and we cannot wait to unveil our plans to build on that through the Copa de la Diversión.

Based on the successful launch of its national “It’s Fun to Be a Fan” (and corresponding Spanish-language “Es Divertido Ser Un Fan”) marketing campaign in 2017, participating teams will bolster their marketing and customer service efforts this season to create a culturally-relevant gameday experience through music, concessions and promotions.

The 160-game event series begins on April 8, in Round Rock, Texas. To build awareness and create excitement for the new national series, a 3-foot tall Copa de la Diversión trophy will embark on a tour of the participating cities, as part of a “Gira de la Copa” (“Cup Tour”).

To distinctively launch this new initiative, and visually celebrate the diversity that defines MiLB communities nationwide, MiLB and each participating team will create culturally-relevant on-field personas that honor the local U.S. Hispanic/Latino communities. The Copa de la Diversión team identities will be unveiled on March 20.

Last season, three MiLB teams adopted new alternate on-field monikers to reflect their unique and diverse fan bases: Charlotte Knights (to “Caballeros,” its Spanish-language equivalent), Las Vegas 51s (to Reyes de Plata, or “Silver Kings,” a nod to the city’s mining heritage), and Visalia Rawhide (to “Toros,” in honor of the region’s dairy industry).

After the conclusion of the season, each participating team will auction its Copa de la Diversión branded game-used caps and jerseys and donate the proceeds to a U.S. Hispanic/Latino-focused organization in its community.

The participating teams for the 2018 campaign, spanning 19 states from coast-to-coast include: Albuquerque Isotopes, Bowie Baysox, Brooklyn Cyclones, Charlotte Knights, Corpus Christi Hooks, Daytona Tortugas, Durham Bulls, El Paso Chihuahuas, Eugene Emeralds, Everett AquaSox, Greenville Drive, Hartford Yard Goats, Hillsboro Hops, Inland Empire 66ers of San Bernardino, Kane County Cougars, Kannapolis Intimidators, Lake Elsinore Storm, Las Vegas 51s, Lehigh Valley IronPigs, Memphis Redbirds, Oklahoma City Dodgers, Omaha Storm Chasers, Pawtucket Red Sox, Rancho Cucamonga Quakes, Round Rock Express, Sacramento River Cats, Salt Lake Bees, San Antonio Missions, San Jose Giants, Stockton Ports, Tulsa Drillers, Visalia Rawhide and Winston-Salem Dash.

“Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day,” said Kurt Hunzeker, Minor League Baseball’s Vice President of Marketing Strategy and Research. “When we introduced ‘It’s Fun to Be a Fan’ and ‘Es Divertido Ser Un Fan’ last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams’ commitment to their communities and MiLB’s unique brand of fun.”

Press Release Courtesy of the Sacramento River Cats Media Relations

Sacramento River Cats Salute Veterans With Special Ticket Package

ACE Hardware partners to offer 5-game package to service members

 West Sacramento, CA – The Sacramento River Cats are proud to announce a special ticket package in celebration of Veterans Day. These Veterans Day Ticket Packages, presented by ACE Hardware, will be available exclusively to all former and active military personnel on Friday, November 10 and Saturday, November 11 at the Round Table Pizza Ticket Office at Raley Field.

The package is available in both a Senate level option or an Assembly level option and include five River Cats games for the 2018 season: Opening Night on April 10, Salute to First Responders on April 28, Salute to Armed Forces on May 26, Memorial Day on May 28, and Independence Eve on July 3.

In addition, each pack comes with either a River Cats-themed military challenge coin or a River Cats cap (while supplies last). Prices for the ticket package are $60 for the Assembly seating option with challenge coin and $90 for Senate seating and cap.

“The Sacramento River Cats want to say thank you to all former service members and those currently serving for their service and sacrifice. The Sacramento region has strong military ties, and recognizing these exemplary citizens by providing them a fun ballpark experience is something of which the River Cats and our partner ACE Hardware are very proud,” said River Cats general manager, Chip Maxson. “We look forward to seeing our veterans, active military, and their friends and family at Raley Field in 2018.”

This special package can be purchased by all former and active military personnel only on Friday, November 10, and Saturday, November 11 at the Round Table Pizza Ticket Office at Raley Field. The ticket office will be open from 10 a.m. to 5 p.m. on Friday and again from 10 a.m. to 2 p.m. on Saturday. Please be prepared to show Military ID or proof of service at time of purchase.

For more information, please call the River Cats ticket hotline at (916) 371-HITS (4487) or email tickets@rivercats.com.

Press Release Courtesy of the Sacramento River Cats Media Relations

Raley Field Proud To Host USA Softball Women’s National Team

Team USA, which features local softball standouts, to play two games at Raley Field on July 13


West Sacramento, CA 
– The Sacramento River Cats and Raley Field are proud and excited to welcome the world’s best in softball, the USA Softball Women’s National Team, to Sacramento. The team will compete in an exhibition doubleheader event on Thursday, July 13, 2017 at Raley Field. Game times are set for 6:00 and 8:00 pm. Tickets are just $25 for the doubleheader and the event is General Admission. An autograph session with Team USA will also be held immediately following the games.

Team USA, featuring local softball standouts Ally Carda (Elk Grove Girls Softball & Lady Magic) and Ali Aguilar, (American River Girls Softball & AASA), will play against a team selected of Sacramento area players who grew up playing in local rec and travel teams, and are currently playing at the college level. This elite group of athletes will be coached by American River Softball Coach, Darin Delgado, and UCLA and Team USA Alum, Lyndsey Klein.

USA Softball Sacramento is excited to welcome the best-of-the-best in women’s softball to Sacramento. This event gives our community a chance to see softball played at the highest level by what could be future 2020 Olympians…all right here in our own backyard,” said Cassi Ponzo, Program Director for USA Softball Sacramento. “With the added exclusive events plus the chance to see so much of our local talent compete, this event will be fun for the whole family.”

Ponzo’s sentiment was echoed by River Cats General Manager Chip Maxson, who noted the excitement surrounding the event.

“Any time you have the chance to see world-class athletes, you stop and pay attention,” said Maxson. “I know our staff are just as excited to see these two teams play at Raley Field as the fans. It’s really going to be something special.”

Fans can park for free at Raley Field for the event by using the Lasher Elk Grove carpool parking pass. The parking pass requires at least four people per vehicle and can be obtained by visiting www.lasherautogroup.com/rivercats, selecting the 7/13 date, and clicking submit. Simply print the certificate and present it upon entrance to the parking lot to take advantage of free parking.

The USA Softball Women’s National Team will also host a VIP Meet & Greet, providing a special opportunity to socialize with Team USA and the Sacramento All-Star team in a more exclusive setting. Guests will enjoy dinner with the athletes and coaches of Team USA and be treated to some fun motivational speaking and prizes. Included in the VIP Meet & Greet Package is a USA Softball Shirt and softball for autographs. Limited space is available for this once in a lifetime opportunity to socialize with Team USA. The VIP Meet & Greet will be held at the Falls Event Center in Roseville from 6:30pm-8:30pm the night prior to the exhibition games (July 12) and is open to all ages.

For more information about the exhibition game and the special events and to purchase tickets, please visit us at www.usasoftballsacramento.org.

Courtesy of the Sacramento River Cats Media Relations

Sacramento River Cats, San Francisco Giant Extend Affiliation

Photo by Shawn Jonas

WEST SACRAMENTO, CA –The Sacramento River Cats and San Francisco Giants have announced an extension of their Player Development Contract (PDC). The extension is for four years, keeping the Giants’ Triple-A affiliate in Sacramento through the 2020 season.

River Cats General Manager Chip Maxson will make the official announcement at today’s Preseason Party at 12:30 p.m. in front of loyal fans at Raley Field.

“I’m extremely excited to share that we are officially extending our Player Development Contract with the San Francisco Giants,” says Maxson. “Our first year together was an incredible success, both on and off the field, and we’re proud to share that our dynamic partnership with the San Francisco Giants will continue well into the future.”

The Giants originally entered into a two-year PDC agreement with the River Cats in September of 2014. With this extension, the two teams will remain affiliated through the 2020 season.

“Sacramento has proved to be an incredibly important affiliate for us. The proximity to San Francisco, the loyal fan-base in the Sacramento-region, and the passion of the ownership and front office has been nothing short of spectacular,” said Giants CEO and President Larry Baer. “The future is bright for our relationship with the River Cats organization.”

San Francisco’s General Manager, Bobby Evans, echoed Baer. “The communication between our clubs is very strong and we seemed to fall in step with each other immediately. They has gone above and beyond to provide our players with an excellent place to play.”

Despite entering just their second season as the Giants’ Triple-A affiliate, the River Cats have already seen their fair share of players entering into the Major Leagues. Trevor Brown, Josh Osich, Kelby Tomlinson, and Jarrett Parker headlined a group of nearly fifteen players who put in time with both the River Cats and Giants. Conversely, a number of Giants made their River Cats debut in 2015 on rehab assignments, including Hunter Pence, Matt Cain, Joe Panik, and more.

Sacramento is one of San Francisco’s five domestic minor league affiliates, joining Double-A Richmond (Eastern League), Advanced-A San Jose (California League), Class A Augusta (South Atlantic League) and Short-Season A Salem-Keizer (Northwest League).

Press Release Courtesy of the Sacramento River Cats Media Relations