Alameda, Calif. — For the fourth straight year, the Oakland Raiders are joining with players across the NFL to wear custom cleats reflecting their commitment to charitable causes during this Sunday’s contest vs. the Tennessee Titans at Oakland-Alameda County Coliseum.
The NFL recently announced that NFL players have the chance to share the causes that are important to them during all Week 14 games, as part of the NFL’s My Cause My Cleats campaign. The initiative is a culmination of collaborative work between the NFL and players across the league.
According to the NFL, “More than 900 players are planning to showcase their causes on-field during My Cause My Cleats games this season. Selected causes represent hundreds of different charitable organizations with varying focuses. Out of the total, 24 percent of participating players will represent causes related to health and wellness, 18 percent place emphasis on cancer awareness and prevention, while 17 percent of player causes were youth-focused.”
The Raiders again this year are taking it one step further and involving the entire organization. In support of the My Cause My Cleats campaign, Raiders executives and front office staff, Raiderettes, gameday and stadium staff will recognize the important charitable causes by wearing personalized footwear during the game on Sunday.
Quarterback Derek Carr, whose son, Dallas, was born with intestinal malrotation, will wear cleats that raise awareness to support Valley Children’s Healthcare and hospitals that offer help to families with children in need. Running back DeAndre’ Washington will wear cleats to address gun violence and to honor his late sister.
For the third consecutive year, the NFL celebrated Unboxing Day, a league-wide unveiling of NFL players’ Week 14 customized cleats, on Giving Tuesday, December 3. Beginning on Unboxing Day and continuing through Week 14 games, players are sharing images of their cleats and the stories behind them on social media, using the hashtag #MyCauseMyCleats.
The NFL recently announced that players can also raise funds for their cause of choice through auctioning their cleats via NFL Auction; 100% of funds raised will be donated to charities selected by players– all designated charities must have 501c3 status. Fans may bid on game-issued player cleats at NFL.com/Auction and help players raise funds for their causes. In addition, fans can visit www.nfl.com/mycausemycleats to learn more about each player’s cause.
RAIDERS SPECIFIC CAUSES
|24||Johnathan||Abram||Twin to Twin Transfusion Syndrome|
|77||Trent||Brown||Arteriovenous Malformation (AVM)|
|85||Derek||Carrier||Global Aid Relief|
|73||Mo||Hurst||Pediatric Brain Tumors|
|45||Alec||Ingold||Faith in Athletics|
|27||Trayvon||Mullen Jr.||Help youth reach their full potential|
|13||Hunter||Renfrow||Critical Education and Health Issue|
|35||Curtis||Riley||Economically challenged students|
|83||Darren||Waller||Fight addiction and fuel recovery|
|33||DeAndre’||Washington||Gun Violence Prevention|
|59||Tahir||Whitehead||Childhood Education and Athletics|
Press Release Courtesy of the Oakland Raiders Media Relations